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Feb 12 2017 
LOOK MARKETING WINS 2017 ADDY BEST OF DIGITAL AND JUDGES CHOICE AWARDS
February 13, 2017 – LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years. The Space Coast American Advertising Federation recognizing the best strategic creative in a wide variety of advertising mediums through the nation wide ADDY awards program. LOOK Marketing won the Space Coast Ad Federation’s Best of Show award in 2015 and 2016 and continues to add to the award count with Five Gold ADDYs and Four Silver ADDYs in 2017 for a variety of clients in a diverse list of categories.
LOOK Marketing focuses on integrated, strategic messaging through consistent and creative branding that surpasses clients’ objectives. Through the work flow process of objective defining, strategy building and flawless tactical execution LOOK is renown in the powersports and marine industries and has become one of the Space Coasts’ leading marketing agencies for a wide range of B2C and B2B businesses.
2017 Space Coast American Advertising Federation ADDY Awards won by LOOK Marketing.
BEST OF DIGITAL – BRP INC. Sea-Doo Watercraft – T-RIXX video
Judges noted this piece was a great use of leveraging a social media trend with great creative while seamlessly blending in key product features through the story telling. The video incorporated the 2016 trending T-REXX costume social media phenomenon with chase and later friendship of a caveman and a T-REXX on the new Sea-Doo TRIXX watercraft.
JUDGES CHOICE – Route 1 Motorsports – Route 1 Groundbreaking
Judges noted the objective of producing a remarkable groundbreaking event was effectively achieved from invitations to actual event production and post event leveraging via earned media and boosted social media video.
2017 GOLD ADDY – Out of Home Installation – BRP Inc. (Can-Am, Sea-Doo, Spyder) – Club BRP Orlando, International Dealer Meeting Showroom
2017 GOLD ADDY – Event – Route 1 Motorsports – Route 1 Groundbreaking
2017 GOLD ADDY – Event – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event
2017 GOLD ADDY – Film/Video/Sound Branded Content, :60 seconds or less – Sea-Doo Watercraft – TRIXX or TREAT
2017 GOLD ADDY – Film/Video/Sound Branded Content, More than :60 seconds Sea-Doo Watercraft – T-RIXX
2017 SILVER ADDY – Logo Design, – LOOK Marketing Word Mark
2017 SILVER ADDY – Card, Invitation or Announcement – Sea-Doo Watercraft #SEADOOBEACHPARTY Press Event Invitation
2017 SILVER ADDY – Film/Video/Sound Branded Content, More than :60 seconds BRP Inc./Sea-Doo Watercraft – Racing the Sun
2017 SILVER ADDY – Internet Commercial – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event
LOOK Marketing, LLC is a multi-faceted Creative Agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s integrated services extend from public relations, social media management, and video production, to experiential marketing and merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Evinrude Propulsion, BMW Motorrad US, Arnott Motorcycle Air Suspension, Red Bull North America, Rec Boat Holdings, The Burger Place, and Melbourne Central Catholic High School.
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Mar 06 2016 
LOOK WINS SECOND CONSECUTIVE AAF, “BEST OF SHOW”
Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.
“LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more proud of winning five Gold and five Silver Addy’s for a diverse mix of work exemplifying our drive to provide completely integrated marketing efforts.”
2016 ADDY awards includes:
BEST OF SHOW
GOLD ADDY: Internet Commercial
GOLD ADDY: Internet Commercial Campaign
GOLD ADDY: Motion Graphics, Animation or Special Effects
Client: BRP/Sea-Doo watercraft
Project: Sea-Doo, “Next Level,” The Science of Fun video series
LOOK, in collaboration with Fiction, brings ultra targeted creative that tells the Sea-Doo new model story in a manner that talks directly to the intended, performance audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.
GOLD ADDY: Internet Commercial
Client: Rec Boat Holdings/Four Winns boats
Project: Four Winns TS 222, “Lake Hawaii”
LOOK, in collaboration with Fiction was challenged to show how the new Four Winns wake surf boat powered by new Volvo Forward Drive system can bring the surf lifestyle to land-locked watersports fans with an endless wave machine for the models launch at the Miami International Boatshow and digital world.
GOLD ADDY: Social Media, Multiple Platforms
SILVER ADDY: Integrated Advertising Campaign – Regional/National – Consumer
SILVER ADDY: Integrated Branded Campaign
Client: BRP/Sea-Doo watercraft
Project: Ultimate Sea-Doo Beach Party Sweepstakes with Devin Super Tramp
This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.
SILVER ADDY: Out-of-Home Installation
Client: BRP/Can-Am off road, Spyder and Sea-Doo watercraft
Project: Club BRP 2016 Global Dealer Meeting Showroom
LOOK in conjunction with Upstaging Inc. designed and executed a 30,000 sq/ft showroom showcasing the 2016 line of Can-Am off road, Spyder, and Sea-Doo vehicles with related accessories and soft goods in their respective brands’ positioning.
SILVER ADDY: Single Event
Client: BRP/Sea-Doo watercraft
Project: #SeaDooNEXTLEVEL Global Dealer Test Ride Experience
LOOK produced three watercraft segment trial experiences simultaneously to accommodate test rides for 1800 BRP dealers in two days to launch the 2016 Sea-Doo line in Nashville, TN.
SILVER ADDY: Sales Kit or Product Information Sheets
Client: BMW Motorrad USA
Project: BMW Motorrad In-Store Design Guide
LOOK produced developed, designed, and produced visual merchandising design guide book to guide BMW Motorrad dealers on proper visual merchandising practices in respect of set brand standards.
#BESEEN
Thank you to BMW Motorrad USA, Rec Boat Holdings and BRP/Sea-Doo marketing team for allowing LOOK to work with leading global brands – Derek Sorenson and Jordyn Baker of BMW Motored USA, Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez of BRP, and Julie Johnson of Rec Boat Holdings. Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. Lake Hawaii Video Talent – Arlene, Rossi, and Elle Klein. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, Michele Chenard, Paulo, Pauline Gilliam and Mark Quavillon.
LOOK Marketing is a multi-faceted, award-winning marketing agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s agency services includes; branding, public relations, social media management, digital marketing, lead generation, web and TV advertising, and video production, to experiential marketing and visual merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Arnott Air Suspension, Red Bull North America, Rec Boat Holdings and BMW Motorrad USA. For the latest insight and expertise in branding, advertising, and dominating the digital marketing world, contact LOOK Marketing at 321.409-0519 or e-mail [email protected]
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Feb 11 2016 
LOOK WINS TWO 2016 NEPTUNE AWARDS
Miami, Florida – LOOK Marketing was honored by the Marine Marketers of America with two Neptune Awards for Best Video and Best Social Media of 2015 in the $50 billion marine industry. The Neptune Awards were presented to LOOK in front of the elite of the marine industry at the NMMA Industry Breakfast to begin the Miami International Boat Show. These are the second and third Neptune Awards won by LOOK marketing for their work with the Sea-Doo Watercraft brand.
BEST VIDEO
LOOK, in collaboration with Fiction, brings ultra targeted creative to BRP that tells the Sea-Doo story in a manner that talks directly to the intended audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.
We focused on key messages to build video assets that complimented the overall promotional effort. We looked at how we can produce videos that connect and drive launch and promotional efforts such as; press intro, dealer meeting, boat shows, special events, dealer showrooms, social channels, but most importantly to the online, video watching consumer.
The Science of Fun
From design, to testing, to production, to the on-water experience – this concept is motion graphics driven and tracks linearly from the concept phase through to the user experience – reading like a modern blueprint.
We focus on the people that bring their passion for product progression to the job everyday. We focus on the science behind their work and how the new technologies come to life for a better product experience.
The overlaying motion graphics evolve from the science to the user experience. There it highlights aspects of the fun being had in the same execution, with the same scientific look at the rider experience – like an objective study of the machine itself and the payoff, the fun.
This video series lays the foundation providing the PROOF of why to believe these new models are BETTER.
BEST SOCIAL MEDIA
This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.
The Spring Push campaign included a three tiered approach.
- Five week photo/video sweepstakes beginning on March 24th – Devin Supertramp asked fans to show how they would #SPARKSOMEFUN via uploading a photo or video to a dedicated aggregator app in hopes to become one of the top five finalists and win the grand prize. – Tier One Results – collected over 40K unique visitors and collected over 2500 leads.
- Five finalists were chosen and forwarded to the second level of the sweepstakes, to a five day fan vote to determine the winner. The winner received a new Sea-Doo SPARK and trailer, plus an all expense paid trip for he and two friends to be part of the filming of the Ultimate Sea-Doo Beach Party. – Tier Two Results – collected over 46K unique visitors
- LOOK produced an actual Ultimate Sea-Doo Beach Party with Devin Super Tramp video capturing the May day and launched June 15th to extend the effort, and reach his massive fan base as the next generation of boaters.
- Tier Three Results – Devin’s videos received over 700K views on YouTube with over 1600 shares, reach of 450K on Facebook, and in total generated content for over 100 posts over five months.
Among nearly 100 entires from the biggest brands and agencies in the marine industry, these two entries from Melbourne, Florida based LOOK Marketing were chosen as the best. #BESEEN
Thank you to BRP and the Sea-Doo marketing team for allowing LOOK to work on such an inspiring and fun global brand – Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez, – Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, and Mark Quavillon.
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Jan 20 2016 
A Proper Marketing Plan Is A Kluge
Proper marketing does not consist of picking a few items off of a menu. If a business wants real return on their marketing efforts the entire branding process must be able to connect ALL the dots.
During a recent excursion to a candy store in Savannah, Georgia we were captivated by the process of making taffy and packaging it for immediate purchase (and we felt compelled to capture it with our Sony A7S). This store did it right. Of course Taffy can be made and wrapped in a back room but that’s not engaging. They do it right. In addition to the delicious aromas flowing out of the open doors was a taffy kluge. The process was fascinating and engaging and it makes you want to buy some taffy because you were involved in the process.
The other element of the process that stood out is how it is methodically connected. If just one piece was missing or out of line, all the candy would fall to the floor and not reach it’s final destination of consumption. This goes for all effective marketing. The brand communication and promotion must be connected to get to the end result. And when it does, it’s so delicious. #BESEEN
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Jan 14 2016 
LOOK at One Word Answer Friday – Business Efficiency
It’s a busy time for LOOK as we enter 2016. We are assisting with PR and event leveraging at North America’s largest boat shows, planning some big event marketing and big time visual merchandising projects and immersing our newest spark plug and social media specialist, Carmen Natschke into our world. There is a lot going on and everything we can do to be more efficient is appreciated.
During the New York Boat Show we were passing time by talking to some sales managers and they were explaining their boss’, “one word answer Friday,” policy.
Avi Laub is a regional sales director for BRP in the North East and has a rule for his team who send him e-mails or texts on a Friday. They can only send a question that can be answered in one word – yes, no, or maybe. “I don’t want to dick around on a Friday,” Avi exclaims. “This forces people to think through their question at a deeper level, forcing them to be more clear and concise. Or ideally they figure out the answer before they ask the question.”
Avi concludes, “If I can’t answer with Yes, No, or Maybe, they need to go back and rethink their question…on Monday.”
We like the idea and the result even more. It’s the simple second grade, “do you like me” note strategy. But lets not save this policy for Fridays only. It’s kind of like the wasted, “Weekends are made for Michelob,” campaign, isn’t it good enough for everyday of the week? Think things through and this is very relevant for your branding and communications. Avoid throwing stuff at a wall and hoping it sticks. Think your strategies through, integrate efforts and use logical tactics to make true progress.
#onewordanswer #BESEEN
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Dec 17 2015 
LOOK at Spreading Holiday Cheer…with 300-Horsepower
We know we have something good at LOOK Marketing when we can’t wait for the second we can share it with the world. LOOK produces content and a big portion of that is web videos. In 2015 we shot roughly 5.5 terabits of imagery and from it produced and published 86 videos for our clients, with a few of them being for our own self promotion. All of them generated engagement but there are always a few that stand out as our favorites. Today we posted a definite top three favorite, The Next Level of Present Delivery.
This video for our main client Sea-Doo is joined by, “Lake Hawaii” for Four Winns Boats and, “The Science of Fun” as our top-three for 2015. Our friends at Fiction played major roles in the production of the later two while “SantaDoo” 2016 was kept completely in-house with four of our spark plugs making it happen. This was shot and edited in one day and was by far the lowest budget shoot project of this year’s favorites, but arguably the most fun.
Behind the scenes at LOOK Marketing’s video production for Sea-Doo’s “SantaDoo” Christmas web and social video.
Merry Christmas from LOOK and special thanks to Ted “Santa” McKercher, Elf #1 Ryan Gros, and Elf #2 Mark Quavillon for enduring wearing their costumes for over an hour in 85 degree weather on an abnormally busy day at the Grant, Florida boat ramp. #BESEEN in 2016.
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Dec 03 2015 
Go Ahead, Be Scared, It’s Part of Growing Your Business
It’s scary. It’s such an uncomfortable situation.
Growing a business, buying a building, taking your driving test, going on a first date…they all involve a heightened level of emotions, all of them. At some point, at some level, one of those emotions is fear – being scared – and thinking about the possible negative outcomes of a decision or action. Being scared of failure.
Being scared is normal. It’s good to realize fear yet if you give it too much space it can paralyze you…or your business. The manner in which you react to being scared is what separates you from growing and progressing or stagnating and becoming obscure. You can sit back and watch the action from a Space Coast park bench, safe from everybody or jump into the middle of the action where you can see, smell, touch and feel everything and everybody can see, smell, touch and feel you (and your brand).
Two clichés come to mind when talking about playing it safe or pushing forward.
“The best things in life happen outside of your comfort zone.”
Scared of having a baby? Scared of buying your first house? Scared of jumping from the high board? Scared to swing at a curveball? Sure, but once you get past the fear and do it, it’s great. You just did something and controlled the outcome.
Take this to business. Are you scared of quitting your job to go to a new job? Scared of changing vendors? Scared of new technology? Scared of going on your own? Scared of new processes? Advertising more? New markets? Expanding? Firing? Hiring? These are all things that are scary to some level but necessary for growth. You can obviously lower the fear level with education and preparation but there is still that sense of fear that raises your heart rate when it’s time to make the final call. Or you can go the other route and do nothing and wait for something to happen.
This brings us to our second favorite cliché. We love this one as it comes from the brilliance of legendary college football coach Lou Holtz. Coach Holtz was one of the greatest pep talk speakers of all time in the locker room and now a mega popular motivational speaker in business world.
“Your business is like a tree, it’s either growing or dying,”explains Holtz. It really is that simple. Bottom line is you can’t do nothing.
It’s okay to be scared. Look at the situation, put your business in the best position to succeed and charge on. No matter what do something, the discomfort will pass and the bliss of success will take its place.
#BESEEN.
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