retail design

  • JOB POSTING – Visual Merchandising Specialist – Powersports & Outdoor Products

    Create LOOKs

    LOOK Marketing is in search of new, strategic eyes and hands for our growing merchandising design and retail environment reset services to support our industry leading powersport & marine product client in the USA and Canada

    The specialist will support our ongoing merchandising services growth; LOOK is seeking a Visual Merchandising Spark Plug to lead a variety of merchandising buildouts and resets for our industry leading client’s powersport / motorsport dealerships.

    You will directly report to the LOOK Director of Show and Retail Design / Visual Merchandising

    You Will: 

    • Lead the on-site execution of powersports, in-dealership merchandising set-ups and resets according to a provided brand direction and your strategic creativity. (no planogram).
    • Ensure a seamless approach is taken to support the in-dealership customer experience, linking brand/merchandise presentation and retail creative across different locations.
    • Strategize with LOOK and Client stake holders to determine approach to on-brand/product positioning
    • Lead efforts at multiple sites in multiple states/provinces, in the creation and implementation of creative brand/merchandise presentation concepts and techniques that promote an exciting shopping environment for customers, and drives revenue
    • Communicate effectively, ensure timely, consistent communication with all lines of business
    • Strategically plan/manage multiple projects simultaneously, anticipating obstacles, determining solutions ensuring deadlines are met
    • Pre-visit planning with client, LOOK specialist, and dealership to ensure on-site design efficiency
    • Logically and strategically plan travel throughout North America (need passport)
    • Steward budgets, ensuring optimal use of available funds, maintaining timely & accurate reporting

    You Have :

    • 6+ years experience and knowledge of Visual Merchandising of outdoor products, recreational products, or motorsports industries, retail product presentation, and display window design and stylizing.
    • Savvy regarding Visual Merchandising industry trends, vendors, materials and design elements
    • Demonstrate consistent and high-quality work ethic
    • Have project management and organizational skills; must be proficient in time management with a focus on managing multiple tasks, assigning priorities, and meeting or exceeding deadlines
    • Proficient at adjusting an established strategy to fit differing physical retail environments and differing inventory collections 
    • Proven ability to build working relationships, influence all levels by being knowledgeable and credible
    • Exhibit personal and professional excellence with the ability to exercise good judgment and handle confidential, sensitive information
    • Experience Microsoft Office including Word, Excel, PowerPoint, and Outlook and/or Google drive and docs
    • Travelled extensively and are comfortable with extended, multi-stop presentation builds. Need to be flexible even if it is project based.
    • Driven to tell a brand story through display presentation – comprehension of specific client brand positioning .
    • Solution-oriented, passionate about merchandising and able to multitask in a fast-paced environment

    Minimum six years of Retail and Merchandising experience in Powersports, Outdoor products, or Motorsports world.  

    You Get:

    This is a project based, contract position paying premium rates for premium work. Full brand and product training included (brand knowledge expectations are high and mandatory to merchandise properly), company cc included for travel and resources. Work is remote with occasional in-person training and/or meetings. Based in US Mid-West, Central Florida, or ATL area would be ideal yet not mandatory.

    Integrity, Energy, Professionalism, and Passion are required in that order! The individual must be motivated to work in powersport environments that are undergoing a merchandising modernization revolution. Work for a small, specialized agency delivering projects at a best-in-class level. Must be driven to deliver projects that make impact on our client’s dealership businesses and ours. Bottom line, do you want to be a part of something special and do something you love?

    Get ready to leverage your creativity and organizational skills, and love of powersports to take your career experiences to the next level. LOOK recognizes that talent is the key to all success. Bring your passion for providing exceptional customer experiences and join a dynamic team that values the entrepreneurial spirit and is dedicated to doing things right. 

    #LOOKatUS: LOOK is a strategic marketing agency offering a range of integrated communications and go-to-market services based on Florida’s Space Coast. LOOK offers strategic brand building, promotional marketing efforts in the areas of public relations, content creation (creative, video production and photography), retail and show merchandising design and experiential event marketing.  

    Please forward your pitch and resume for our Merchandising Specialist to [email protected].

    Give your strategic creativity full power with LOOK. (LOOK designed Global Powersports Dealer Meeting showroom, Club BRP, Denver, CO)
  • Visual Merchandising for Sales Success: Route 1 Motorsports

    Visual Merchandising and Store Styling

    With plans to build a new mega-showroom underway, Route 1 Motorsports knew they wanted LOOK Marketing’s Director of Visual Merchandising, Michele Chenard and her team to design the showroom and store displays for BRP powersports’ brands Can-Am Off Road and Can-Am Spyder as well as Sea-Doo watercraft.

    Grand Opening Showroom Tour

    When Route 1 Motorsports  officially opened the doors for business at to their new powersports dealership in Florida’s Brevard county – home to the iconic, history-making Space Coast,  we were honored to have been there to celebrate this momentous event with them. Over the course of the evening, we captured a few photos of the showroom vignettes and product displays designed and styled by LOOK Marketing’s award-winning Visual Merchandising team.

    Store design: Designing for the consumer experience.

    Organized and inviting display shelf filled with accessories and gear with vehicle vignette in foreground – offer consumers an enticing shopping environment that translates to an elevated consumer experience.

    Styled to sell. The science of merchandising design for powersports retailers.

    Styled to sell. The science of merchandising design for powersports retailers.

    Mannequins dressed to ride. Display vignette for BRP Can-Am Spyder.

    Artfully conveying the Can-Am Spyder lifestyle in this vignette with mannequins dressed in Can-Am riding gear set against backdrop of vehicles and one on display. All components from color, spacing, pattern and texture work harmoniously together to create a display that is an attention-getter and money maker.

    Smart store design optimizes every inch of available display space which in turn increases the amount for revenue making space. LOOK’s visual merchandising team combined the science of retail design with their artful eye for creating beautiful environments, and designed this revenue generating series of display and merchandise vignettes that are guaranteed sales makers.

    Color theory and display placement in Visual Merchandising.

    Harnessing the science of color theory and placement to create an attractive retail display wall.

    Science of shopping implemented in powersports retail business.

    Eye-pleasing merchandise wall display presented in a visually rhythmic fashion makes it easy for shoppers to quickly find exactly what they need.

    It’s been a privilege to work with our friends at Route 1 Motorsports and contribute to their business success. We’ve enjoyed seeing their journey marking major milestones including the press event at the ground breaking, sharing the construction progress via social video  and finally seeing it all come together at the grand opening festivities.